1. Continue growing as a consumer-oriented and market-driven company.
2. Maintain and increase our market share.
3. Increase the net income of the company by conducting intensive market     research, reducing controllable cost and establishing a stable pricing policy.
4. Increase the Return on Capital Employed to 19% by 2008.
5. Attract the right caliber of qualified manpower, required to manage the business     and provide the necessary training at all levels to ensure effective and profitable     operations.
6. Enhance company's export sales.